A rule of thumb for selling a home is to put your house on the market in the spring or summer. The weather is pleasant, the grass is green, and you are more likely to sell your house at a higher price. For whatever reason, however, some homeowners are just not able to sell in the warmer months. Below are just a few tips to help you sell your home in the colder months.
Use Photos From the Spring
If at all possible, use pictures of your house that were taken in the spring. This is the time of year when flowers are blooming everywhere, the grass is a luscious green, and your house looks most attractive to potential homebuyers. Winter pictures of Boise real estate sport dead trees and brown grass, which is less likely to gain a buyer’s interest
Keep the House Well-lit
Because the sun goes down much earlier in the winter, you are likely to have showings when it is dark outside. Make sure that your house is well-lit, both inside and out. Consider purchasing a few extra floor lamps to place around the house. Additionally, if your yard or landscaping are not lit, you may want to look into installing landscape lighting so buyers can see your lawn easily.
Keep Seasonal Decorations to a Minimum
Tasteful decorations that speak to the holidays can work in your favor. However, if the decorations are overwhelming, they can detract from your home and its natural selling points. A Christmas tree and well-placed garland can add to the merriment in the home. Your collection of 100+ nativity scenes or are likely to distract a potential buyer, and should be put away during showings.
Play Up Winter Features
Highlight the features of your home that will make winter months pleasant. If you have a fireplace, have a fire roaring during showings to give the home a cozier feel. Consider finishing your basement (if it is not already). Potential buyers will see a finished basement as a great way to stay entertained when the weather is less than delightful.
Consider Taking a Break for the Holidays
Even though there are fewer people looking for homes in the winter in general, the interest essentially drops off completely from Thanksgiving until Christmas. If you aren’t under pressure to sell, it may be wise to wait until after the holiday season to list your home, when the craziness of the holidays is behind you and spring is near.
Bottom Line, Winter Might be The Best Time to Sell
In several instances, winter might be the best time to sell your home. Most notable point being, the economics are in your favor. The selling season really ramps up as the temperature rises and there is great opportunity for home sellers when competition reduces and supply is down. Other considerations might be major life changes. Divorce, family death, new job out-of-state…whatever the reason, none of us are immune a significant life events (positive or negative) that have a dramatic effect on our lives. There’s no telling when these moments might happen.
Final point being, employees often begin new jobs at the beginning of the year. Be ready to capture the relocating buyer whose mind is primarily focused on their career and need to make home buying decisions fast. If you’re ready and on the market, negotiations are in your favor.