Coaching Certification Course

person helping another up a mountain top

 

A Note from the CEO:

“We are looking for coaches who are ready and willing to help their fellow agents reach new heights of success. These individuals must be familiar with the Amherst Madison sales methodology and prepared to instruct both new and experienced agents alike in that methodology. While it is certainly not required to be a top producer in order to coach, we firmly believe that some representation of success in the business is a prerequisite. You must have attained "Partner" status at Amherst Madison in order for your application to be considered.

The most important criteria we look for in someone who wants to coach for AM, and who is qualified to do so, is the answer to this question, “are you ready to make it a priority?” - Nick Schlekeway, Founder & CEO

JOB SUMMARY:

In order to qualify as a coach, interested persons should submit the application on this page, along with a cover letter explaining why you are interested in coaching and why you think you can help other agents (what do you have to offer).

Coaches will need to attend and complete certification training by Amherst Madison leadership. They will be required to take on no fewer than three students at any given time and no more than five at any given time.  Part of the certification process is an evaluation process of the coach’s knowledge and personality so that we can do a better job of matching/pairing students with the best coach for them. Certification courses will be held, annually, in or around January.

Coaches will be required to participate in on-going professional development, group coaching sessions, and participating as guest-lecturers in the ELEVATE training program. The anticipated frequency of these sessions and classes is 1-2 per quarter (4-8 per year).

ESSENTIAL DUTIES AND RESPONSIBILITIES (Illustrative only and may vary by assignment):

    • Business planning and 1-on-1 strategy sessions with agents of all experience levels (matching TBD based on your expertise)
    • Mentorship and consulting services with agents in the program
    • Periodic leadership of group coaching sessions & periodic guest lectures in ELEVATE
    • Implementation of the AM Sales Methodology to help grow another agent’s business
    • Availability for 2 in-person or zoom meetings per month with assigned agents
    • Availability and willingness to be shadowed during appointments by assigned agents
    • Attend and pass mandatory certification courses
    • Availability and active participation in periodic "train the trainer" sessions

 

ACCEPTABLE EXPERIENCE AND/OR TRAINING:

  • The Coach must have attained “Partner” status at Amherst Madison (AM Licensees Only)

 

AM TRAINING & SALES METHODOLOGY

The training and coaching methodology at Amherst Madison is a unique combination of several models with heavy emphasis on practical application of skills and common-sense sales techniques aimed at building lifetime clientele.  The methodology is proprietary and has been developed from within the organization, however, it is strongly influenced by the NINJA training system, CRS programs, and combinations of other relationship-based programs that place a high value on client service and continuous business development. What sets the AM system aside from more traditional sphere-based selling methodology is our heavy emphasis on aggressive lead generation, creative conversion techniques, marketing systems, and staying on the cutting edge of technology. Real estate sales is not a relationship business OR a sales business. It is a relationship business AND a sales business, with a heavy emphasis on the word "business". Real estate practitioners who embrace this philosophy are able to attain the highest marks in client satisfaction along with a sustainable and scaleable business.